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Glossary:

Term: Hit

A "hit" is a casual term indicating some measure of traffic to a website. The problem with the term is that it can mean different things to different people under different circumstances. The most common use for the term "hit" means "visitor;" or an actual person accessing a website. In almost every case, the term "visitor" is preferable to the term "hit" : Most sophisticated web marketers don't use the term "hit" because of its imprecision.